5 Facebook Retargeting Campaigns to Test for Your Online Store

Retargeting in general is so useful because returning visitors show a greater interest in your product or offer, and they have much higher odds of both clicking and converting after the first visit. Those odds even increase the more often your target customer sees the ad. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. Below are some strategies that we cover to get you to try out which one suits the best for your business.

7 eCommerce trends to watch out in 2022

eCommerce has seen phenomenal growth & changes over the last few years, mostly because of the Covid-19 pandemic. The worldwide revenue of ecommerce amounted to more than 3.53 trillion USD. It is projected to grow all the way to 6.54 trillion by the end of 2023. These numbers speak for themselves about the growth of global ecommerce. Here are some trends that your business should embrace to not fall behind.

Accelerate revenue by abandoned cart reminders with Facebook messenger

The number shows that more than 2 billion users are on Facebook, using Facebook messenger can reach about 80% open rate, and 35% click-through rates. As a good result, it can increase the revenue of your lost sales.

Accelerate revenue by abandoned cart reminders with Facebook messenger

The number shows that more than 2 billion users are on Facebook, using Facebook messenger can reach about 80% open rate, and 35% click-through rates. As a good result, it can increase the revenue of your lost sales.

Are Facebook Messenger Chatbots really effective?

That Facebook Messenger has 1,3 billion active users each month as well as the tendency of more than 80% open rate allows massive opportunities to market for online sellers in the E-commerce industry such as Shopify. Standing between the edge of using chatbots and the fear of a machine cannot reach the human’s touch, a seller can be in doubt to use chatbots. However, chatbots can be an effective tool for your online business as soon as you understand the burden of repetitive questions from customers.

The Psychology Behind The Hiding Prices Online

Hiding prices lets retailers collect leads from the buyers who wouldn’t be convinced by the price only, they may need to request the conversation with the salesmen to overcome objections, then sellers can use discounts if necessary to close sales without revealing the information to the public.